“Only fashion fades. Style remains the same.” Coco Chanel

And creating a new personal style is key for Baby Boomer women unable to find anything to wear..

We are constantly bombarded with photos of celebrities, well over 45, looking impossibly glamorous.”Says Penelope Jane Whiteley of Aging Disgracefully

“Can the average woman emulate the look? Not likely; they have neither the time orthe money.”

She said “And what the photographer, the magazine, or the celebs publicist neglect to mention, is that the photos have been airbrushed within an inch of their life …”

“Let’s also not forget the behind scenes lift, tuck and suck! It seems to have become very fashionable to pump up the cheeks with fat (or some type of injectable), that actually makes the face almost unrecognisable.”

“It’s important that women of a certain age understand that creating a style is just that. It has nothing to do with plastic surgery or injectables and fillers. It’s about creating a look that boosts their confidence.”

“It is hard for women of a certain age to find clothes they like, that fit them and that they want to wear, with a reasonable price tag. But it can be done, and it can be done on a budget.”

“The goal is to have all baby boomer women look in the mirror, as they leave the house, and say to themselves … “looking hot today!”“.

Penelope Jane Whiteley is the woman “of a certain age” behind the company Aging Disgracefully

She is an NLP Master Practitioner, personal stylist and coach and author of the best-selling “Hot Stuff: the Ultimate Guide to Style for Women of a Certain Age” (available through www.penelopewhiteley.com and www.amazon.com)

Learning how to create their own personal style, how to develop an attitude (with a capital A), and how to find their passion, are just some of the topics that will be covered in the event Aging Disgracefully – The Aging Younger Workshop

Event details: Aging Disgracefully – Aging Younger
Date: Saturday, 2nd June 2012
Time: 2.00 pm (14.00) to 5.00 pm (17.00)
Location: The Fleece Hotel, 120 Montague Street, South Melbourne VIC 3205
Cost: $97 per person, includes drinks/nibbles
Bookings: http://bit.ly/IDxk5a

Her own re-invention started in her early fifties and she now writes, blogs, tweets, speaks, styles and helps other women of a certain age to Age Disgracefully to live life with passion.


Penelope Jane Whiteley is available for interviews. High resolution images are available on request.

Media contact: Penelope Jane Whiteley
Phone: 0417432375

Download the full press release – Only Fashion Fades.