An Oasis in the Fashion Desert …

Women of a certain age, who feel 18 but no longer look 18, find themselves in a desert when it comes to clothing they want to wear.

Penelope Jane Whiteley, long a proponent of fabulous clothing for women of a certain age, believes she has solved the problem by creating her own label.

“Women with thickened waists and bat-wing arms, who still want to look chic, stylish and sexy, can’t find a thing to wear” she says.

“It seems that designers and manufacturers are intent on feeding the 18 – 25 appetite and are busy ignoring the Baby Boomer women and Gen X women. They seem to have consigned them to the ‘specials’ bins or to cheap, poorly made rubbish”.

Penelope says “My idea, having worked as a business executive and lately a stylist with women of a certain age, was and is to create a fashion label consisting of easy-care, comfortable clothing that can be worn anywhere; well-priced quality garments manufactured in Australia”.

The label, Glamour Basics is available online and the interest generated is exciting as orders are fulfilled in Australia, the UK and the US.

Penelope Jane Whiteley is the woman “of a certain age” and the founder of the company Aging Disgracefully.

She is a Fashion Designer, Speaker, Personal Stylist and Author of the best-selling “Hot Stuff: the Ultimate Guide to Style for Women of a Certain Age” (available through and on Amazon)

Her own re-invention started in her early fifties and she now speaks, writes, blogs, tweets, styles and helps other women of a certain age to learn to fly …

On 17th August she will be speaking and presenting her latest clothing range at the Secret Girls Business Extreme Networking Expo:

Event details: The Extreme Networking Expo for Women
Date: Saturday, 17th August 2013
Time: 6:00pm – 10:30pm
Location: Celebrity Room, Moonee Valley Racing Club, McPherson Street, Moonee Ponds VIC 3039
Cost: $77 per person, includes dinner


Penelope Jane Whiteley is available for interviews. High resolution images are available online from

Media contact: Penelope Jane Whiteley
Phone: 0417432375

Download the full press release: An Oasis In The Fashion Desert